Saturday, September 21, 2013

1% of GDP

According to the most recent issue of Friluftsliv, the average Swede spends 13 000 kr per year on outdoor activities, with the majority of the spend being related to clothing and gear. This represent nearly 1% of Sweden's GDP and produces approximately 75 000 jobs. Not only does Sweden's interest in outdoor activities (e.g. trail running, cycling and kayaking) produce a positive economic effect, it also is credited with giving Swedes (and Swedish residents) an opportunity to recharge, reduce stress and increase their creativity. Naturv√•rdsverket has produced some excellent publications on this subject. You can read one of these here: http://www.friskinaturen.org/media/argument_f_r_friluftsliv_naturv_rdsverket.pdf (Note that this report is in Swedish for the anglophones reading this blog.) 

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